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Will Norman (the Mayor’s Walking & Cycling Commissioner)

We are working with TfL to promote the use of eBikes in London

By Martin Brown |

We are delighted to be working with Transport for London to promote the use of eBikes in London. Our collective efforts will help make London a more active, healthy & cleaner city.

TfL Electric Bike Forum London

Back in January 2017, Transport for London invited us (e-bikeshop.co.uk) up to City Hall to take part in a forum to discuss the use of electric bikes in London. The forum explored the role of eBikes in encouraging more people to cycle, how TfL and the e-bike industry can work together to support the use of electric bikes in London.TfL Meeting at City Hall London Promote Electric Bikes It was a great day with industry leaders sharing thoughts and ideas around the room in a forum style meeting and presentation.

What Next?

Following the forum, TfL liaised with the Department for Transport and Greater London Authority to develop a commercial proposition for how the public and private sector might work together to promote e-bikes in London. Moving forward they shared these ideas with Will Norman, the new Walking and Cycling Commissioner; and the Mayor.

New Dedicated TfL eBike Website

Today TfL launched a new dedicated website to promote the understanding of electric bikes, the wider use and where to get test rides locally for people to try an eBike. We're proud to be a part of this with a dedicated profile and exclusive offers to new London electric bike users.Val Shawcross (the Deputy Mayor for Transport) and Will Norman (the Mayor’s Walking & Cycling Commissioner)This morning TfL launched the new e-bike campaign with a photo call at Finsbury Park. In attendance were Val Shawcross (the Deputy Mayor for Transport) and Will Norman (the Mayor’s Walking & Cycling Commissioner). Both Val and Will rode e-bikes today. Will also did an interview for London Live TV.

eBike Stories

The new dedicated TfL website will also feature a number of short 'eBike Stories' featuring riders, finding out why they bought an e-bike. Not forgetting what benefits they think an e-bike can offer and why they love riding electric bikes. We think having TfL behind the push to promote eBikes within London is a great thing and an exciting time for more to come. To find out more, visit tfl.gov.uk/electric-bikes.
About Martin Brown

Martin has been in the electric bike industry for over 10 years & has helped it grow from the start. Promoting eBikes across the UK at events & offering the very best advice, tech articles, blogs & videos. In particular Martin is a major player for progressing the use of eMTB's, today owner of e-bikeshop.co.uk - The UK's largest eBike supplier specialising in Bosch & Yamaha, good quality European eBikes.

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